Golden Dreams - Chapter 1

San Fernando Valley

  • 1915 large parts of valley voted into the City of Los Angeles
  • 1910s -30 - agricultural
  • 1915 Universal moves in then Warner Bros to Burbank 1929
  • WW2 and cold war defence industries important - Lockhead Burbank 1928 and was major employer by 40s
  • High wage earners - 45% families had 2 cars
  • Population double 45-50 and again 50-60
  • White population
  • 1950s most of California's population living in cities or towns
  • With ww2 many newcomers seeking defense jobs
  • Post war preference for single family home
  • Family and childbearing on mass - average 3.7 children per married woman at peak in 1957
  • The poor excluded from government assistance in home ownership
  • 1938 house building still a cottage industry
  • Became mass developers
  • Doelger - Sunset property - finishing 2 houses a day at peak in 34-40

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